Gift giving in China is different from the West in that physical gifts are not usually given for birthdays, weddings or Spring Festival. CHINESE CULTURE, ETIQUETTE & PROTOCOL By Joyce Millet. Culture china . Gifts are an important way of creating and building guanxi in China. Chinese. When the British transport minister presented a watch to the mayor of Taipei, her act was described by BBC as a “ cultural gaffe”. So why is a. Gift giving used to be part of Chinese business protocol. Then In Chinese business culture, a person's reputation and social standing rests on. Gifts in China are given for many occasions. There are a few rules of etiquette in Chinese gifting. For example, the receiver will refuse the gift several times. China has revised cultural guidelines regarding the practice of giving gifts. Learn our top 10 business culture tips for China, stand out from your US competition.